Indi studied banking and finance at university, which held him in good stead when he joined the family firm back in 2016. He soon found he had a passion for all things marketing related and his enthusiasm and dedication to apply his marketing skills to the company saw him promoted to the position of marketing manager. One of his ongoing tasks, in his current role as Head of Customer Experience, is the development and implementation of Lioncoft’s digital strategy to ensure the company keeps ahead of the curve, whilst retaining the unrivalled customer service levels that were started by his father and uncles. Another passion of his is singing and he does so regularly with several bands and local musicians.
Darren has been at Lioncroft since October 2020 in his role as Head of Trading. With a solid team below him, he utilises his skills and experience garnered from his successful 15 years at Unitas to ensure that the benefits of the strong buying power of Lioncroft are passed down to its customers and trading partners. As a seasoned financial controller, his passion for the food & beverage industry is clear as is his drive in working towards the continuing growth of the company. In his leisure time he enjoys watching and playing rugby, touring on his motorbike and getting back to his beloved Anglesey in North Wales to see friends and family.
Harsh has been with the company since 1987. Then known as East End Foods, his pioneering ways saw him introduce the first computer systems to the firm, which led to a huge expansion in revenue, more accurate accounting and even better customer service levels. As well as excelling in IT, he is an all-rounder and worked in every department over the years before becoming the General Manager of the Smethwick depot. Today, as Head of Pricing and Promotions he is responsible for managing the pricing across all categories as well as Lioncroft’s tobacco purchasing. Before beginning his career at the Wouhra family business, he had had a short stint at Royal Mail and in his spare time he enjoys walking, gardening and travelling with his family.
Jon joined Lioncroft at its inception, in July 2020, as Head of Finance. With over 15 years of experience in commercial finance in retail and other sectors, he formed a brand new team and introduced systems and processes to ensure that the financial decisions are data driven, insight focussed and in alignment with the trading arm of the business, whilst maintaining strong financial foundations. Outside of work, his many interests include mountain biking, cooking and spending quality time with friends and family.
Dan, as Head of Sales, is busy expanding a dedicated sales team to cater for the needs of the wide and ever growing range of clients that have come to rely on the exceptional service and competitive prices provided by Lioncroft Wholesale. His extensive prior experience includes 23 years at Coca-Cola where his skills were honed in strategic roles that incorporated front-line sales, operations and account management. A keen sportsman, he is a well-practised martial artist, horse rider and cyclist and is also the proud father of 2 boys.